Discover the AMI NATURAL Personal Care Collection
Your everyday self-care routine should fit your preferences, whether that means a refreshing face wash, a body moisturiser, a face serum or a finishing touch for your hair and beard.
The AMI NATURAL personal care collection brings together 12 products across face care, body care and grooming. Explore formulas featuring ingredients such as Vitamin C, retinol, glutathione, shea butter, cocoa butter, botanical extracts and conditioning oils.
This guide introduces each product and its place in a personal-care routine. You do not need to use everything together: choose products for your individual needs and introduce new skincare products one at a time, as using several active products together can cause irritation. American Academy of Dermatology
Face Care: Cleansers, Serums and Evening Essentials
1. AMI NATURAL Vitamin-C Foaming Face Wash — 100 ml
Start your cleansing routine with AMI NATURAL Vitamin-C Foaming Face Wash, featuring orange extracts in a foaming format. It is a face-cleansing option for men and women who prefer a wash-off product as the first step in their skincare routine.
Use it according to the label directions, rinse thoroughly and follow with the next suitable step in your routine. Keep the focus on cleansing rather than expecting a face wash alone to address every skin concern.
2. AMI NATURAL Skin Brightening Foaming Face Wash — 100 ml
AMI NATURAL Skin Brightening Foaming Face Wash combines retinol and glutathione in a foaming cleanser. It offers an alternative to the Vitamin-C face wash for customers exploring the brand’s skincare range.
Choose one cleanser for a wash rather than using both consecutively. Because this formula contains retinol, take that into account when choosing other active skincare products; a cleanser containing an active ingredient is still part of your overall routine.
3. AMI NATURAL Vitamin C Face Serum — 30 ml
AMI NATURAL Vitamin C Face Serum is the collection’s Vitamin C-based option for customers building a radiance-focused skincare routine.
The 30 ml serum format provides a separate skincare step from cleansing. Follow the product’s application directions and select it according to your preferences and skin tolerance, rather than automatically combining it with every other serum in the collection.
4. AMI NATURAL Glutathione Face Serum — 30 ml
Explore a different serum option with AMI NATURAL Glutathione Face Serum. Positioned within the brand’s skin-brightening range, this 30 ml product is intended for customers interested in a glutathione-based facial-care formula.
Make it a considered addition to your routine, not simply another layer. Product suitability and visible results depend on the complete formulation and individual skin response; the ingredient name alone does not establish how a finished product will perform.
5. AMI NATURAL Retinol Face Serum — 30 ml
AMI NATURAL Retinol Face Serum is the collection’s retinol-based option for an evening skincare routine.
Retinol is used in skincare for concerns such as uneven-looking texture and fine lines, but it can also cause dryness and irritation. Introduce it gradually, follow the product directions and use daytime sun protection. General evidence about retinol should not be treated as a guarantee of results from a particular serum. American Academy of Dermatology
Avoid starting the retinol serum and retinol-containing face wash together. Begin with a simpler routine so that you can assess your skin’s response. American Academy of Dermatology
6. AMI NATURAL Night Cream — 50 g
Make room for an evening moisturising step with AMI NATURAL Night Cream, featuring turmeric and Jatamansi extracts.
This 50 g cream is the collection’s night-care option. Moisturising is an important part of skincare because it helps retain water in the skin; this is a more realistic foundation for a routine than expecting an overnight transformation. American Academy of Dermatology
Check the complete ingredient list and directions before pairing the night cream with a retinol serum or other active products.
7. AMI NATURAL Under Eye Cream with Roller Ball Applicator — 15 g
AMI NATURAL Under Eye Cream features jojoba oil, Vitamin E and aloe vera, with a roller ball applicator for targeted application around the under-eye area.
The 15 g format offers a dedicated eye-area care option for men and women. Follow the label instructions, use the applicator gently and avoid direct contact with the eyes. Keep the applicator clean between uses.
Body Care: Cleansing, Scrubbing and Moisturising
8. AMI NATURAL De-Tan Body Wash — 200 ml
AMI NATURAL De-Tan Body Wash features coffee and lemon extracts in a wash-off body cleanser. It is an option for customers who prefer liquid body wash as part of their bathing routine.
Use it for its cleansing role and follow with a suitable body moisturiser when needed. The “De-Tan” product name should not be interpreted as a promise of instant or permanent tan removal, or as a substitute for sun protection.
9. AMI NATURAL Sugar and Coffee Body Scrub — 115 g
Add a textured body-care option with AMI NATURAL Sugar and Coffee Body Scrub, featuring shea butter and essential oils.
This 115 g scrub is intended for body care rather than facial cleansing. Follow the product’s directions for application and frequency, use a gentle touch and do not assume that more frequent or more vigorous scrubbing will produce better results.
Think of it as an optional step in your bathing routine—not as a guaranteed treatment for cellulite or a way to change your body shape.
10. AMI NATURAL Shea and Cocoa Body Butter — 100 g
AMI NATURAL Shea and Cocoa Body Butter brings together shea and cocoa butter in a body-care formula described as having a smooth, non-greasy texture.
The 100 g pack is an option for customers who enjoy a cream-style body moisturiser. Use the amount recommended on the label and adjust your routine to how your skin feels.
A body-care routine can remain straightforward: choose a cleanser, include a scrub only when appropriate and finish with a moisturising product that suits you.
Hair and Beard Care: Everyday Grooming Essentials
11. AMI NATURAL Beard Oil for Men — 30 ml
AMI NATURAL Beard Oil features a blend described as containing 12 essential oils and Vitamin E. It is intended for men looking to add an oil-based conditioning step to their beard-grooming routine.
Focus on beard texture, grooming and a well-kept appearance rather than expecting guaranteed facial-hair growth. Follow the label’s recommended amount and application method, and check the full ingredient list for any ingredients you already know you react to.
12. AMI NATURAL Hair Serum — 100 ml
Finish your hair-care routine with AMI NATURAL Hair Serum, featuring argan, almond and olive oils alongside calendula extract.
Described as a lightweight, non-sticky, leave-in serum, this 100 ml product is intended for men and women seeking a smoother, shinier and more manageable-looking finish.
Follow the application directions and begin with the recommended amount. Its role in the collection is finishing and conditioning care, rather than a scalp treatment or a hair-regrowth product.
Build a Routine Around Your Needs
For your face: Begin with one suitable cleanser and a moisturiser. Add a serum only when it has a clear place in your routine. There is no need to use the Vitamin C, glutathione and retinol serums all at once. Choosing fewer products and introducing them separately makes it easier to recognise irritation. American Academy of Dermatology
For daytime protection: Include a broad-spectrum, water-resistant sunscreen with SPF 30 or higher. Reapply it every two hours when outdoors. Face washes, serums and products labelled “brightening” or “de-tan” do not replace sunscreen. American Academy of Dermatology
For body care and grooming: Choose the body wash, body butter, scrub, beard oil or hair serum according to the type of care you are looking for. These are separate options—not a requirement to follow a 12-product routine.
Before Introducing a New Product
Read the complete ingredient list and directions, test a new skincare product on a small area before wider use, and stop using it if it causes irritation. A product described as suitable for “all skin types” can still be unsuitable for an individual. American Academy of Dermatology
Avoid retinol-containing skincare during pregnancy. This applies to both the retinol serum and the face wash described as containing retinol. Ask your dermatologist about suitable alternatives when needed. American Academy of Dermatology
Find Your AMI NATURAL Essentials
From foaming face washes and face serums to body butter, beard oil and leave-in hair serum, the AMI NATURAL personal care collection offers options for different parts of your everyday routine.
Explore the ingredients, compare the formats and choose the products that fit your preferences. Keep your routine practical, follow the product directions and give your skin and hair the attention they need—without making every step complicated.